Vital Edge
Privacy notice

What happens to
what you tell us

Vital Edge is one person. This page says exactly what he keeps, where it lives, and for how long, in plain words.

Last updated 4 November 2026

Who is responsible

Jonathan Barnham, trading as Vital Edge Therapy, is responsible for the personal information described here. In data protection terms he is the controller.

You can reach him at vitaledgetherapy@gmail.com, or by post at Crescent Road, Kingston upon Thames, KT2 7RD.

What is collected, and why

When you send a message

The contact form asks for your name, your email address, a phone number if you choose to give one, and your message. It is used to reply to you and to arrange a session, and for nothing else. It is not added to a mailing list.

When you call

The practice number is answered by Susie, an AI assistant, so the phone is never left ringing while Jonathan is working. She takes your name, your number and what you would like to book, and passes it to Jonathan, who confirms every booking himself. The call is transcribed so he can see what was asked, and no recording of it is kept; the transcript is kept for 30 days and then deleted.

When you come for a session

Before working, Jonathan asks about the problem, your health, any medication and any recent injury or surgery, because some of those change what is safe to do. If he writes anything down, it is a short note on paper, kept with him and nowhere else. It is never typed into a computer or an app.

Information about your health is a special category of personal data in law. Jonathan only records it with your agreement, which he asks for at the start of the session, and you can say no. If you do, he may not be able to treat you safely, and he will tell you so.

After a session

Shortly after a session, the practice may send you a text message from the practice number, asking whether you would leave a Google review. It is sent no more than three times, at least two weeks apart, and then never again. Reply STOP and you will not be sent another. Leaving a review is entirely up to you, and it makes no difference to how you are treated.

When you visit this website

The site counts visits in two ways. Plausible Analytics counts every visit without cookies and without collecting anything that identifies you: which page was viewed and roughly which country the visit came from. Google Analytics is used only if you press Accept on the cookie question. It then sets cookies to tell visits apart, and Google receives your IP address and details such as your browser, the page you came from and which links you pressed, including the phone and email links. Jonathan uses this to see how people find the site, including from AI assistants, and for nothing else. If you press No thanks, nothing is sent to Google.

The homepage remembers which of its two starting points you chose, by storing one word in your own browser. It never leaves your device and is not sent to anyone.

If you accept analytics, Google Analytics sets its own cookies (named _ga and _ga_ followed by a code), which last up to two years. If you decline, this website sets no cookies of its own and none from anyone else. Either way, your answer is remembered by storing one word in your own browser, so the question is not asked on every page, and you can change your mind at any time with Cookie settings at the foot of every page. The contact page can also show two maps from Google Maps, but only if you press Show the map. Until then nothing is loaded from Google. If you do, Google receives your IP address and may set its own cookies, under Google's privacy policy rather than this one, and that choice is not remembered for your next visit.

The legal basis

Replying to your message and arranging a session is done because you asked for it, which the law calls taking steps at your request before entering a contract. Treating you is the contract itself. Counting website visits without identifying anybody is a legitimate interest: knowing which pages people read. Sending a few requests for a review after a session is a legitimate interest: helping other people find the practice. You can object at any time by replying STOP or by telling Jonathan, and you will not be asked.

Health information is recorded only with your explicit consent, which you can withdraw at any time.

Who else sees it

Nobody sees your notes but Jonathan. Your information is never sold, and it is never shared with anyone for marketing.

A few services handle information on the practice's behalf, only to do the job described next to them:

  • Google (Gmail), where your messages arrive and are answered.
  • Web3Forms, which carries a message from the contact form to that inbox and keeps no copy of it.
  • RochSolutions, which runs Susie, holds call transcripts for 30 days, and sends the review requests described above.
  • Twilio, which connects calls to the practice number and delivers its text messages.
  • Vercel, which hosts this website and keeps standard technical logs.
  • Plausible Analytics, which counts visits without identifying anybody.
  • Google Analytics, only if you accept analytics cookies, which shows how visitors find and use the site.

Some of these companies are based outside the UK. Where information leaves the UK, it is protected by the safeguards UK law requires, such as the UK's data adequacy arrangements or approved contract terms.

Jonathan will share information without your agreement only if the law requires it, or if he believes someone is at serious risk of harm.

How long it is kept

  • Messages stay in the inbox while the conversation is ongoing. If no session follows, they are deleted within 12 months of the last message.
  • Session notes are kept only while you are seeing Jonathan, and are shredded within 3 months of your last session.
  • Call transcripts are deleted after 30 days.
  • If you have been sent a review request, or replied STOP, the practice keeps your number and that fact for as long as it sends review requests, so that nobody is asked more than three times and a STOP is never forgotten. Nothing else about you is kept with it.
  • Website visit counts contain nothing that identifies you, so there is nothing personal to delete.

Your rights

You can ask Jonathan for a copy of what he holds about you, ask him to correct it, ask him to delete it, or ask him to stop using it. Where you gave consent, you can withdraw it at any time. There is no charge, and he will reply within one month.

Write to vitaledgetherapy@gmail.com. He may ask you to confirm who you are before handing anything over, so that your information only ever goes to you.

If you are unhappy with how your information has been handled, please tell Jonathan first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk, or on 0303 123 1113.

Changes to this notice

If the way the practice handles information changes, this page changes with it, and the date at the top moves. It was last updated on 4 November 2026.